Reference:Loupot/Zagrodzki, 104; Loupot, 87; Loupot/Forney, p. 143; Moderno Francés, p. 132; PAI-L, 304
St. Raphaël / Quinquina. 1938.
In this 8-sheet creation—his second for the apéritif producers, and one of only three known copies in this largest format—we see the attendant pair relaxing after the completion of their shift, enjoying a nip of the beverage that they faithfully tout.
Not surprisingly, opposites attract: red likes white, white likes red, and in Loupot’s talented hands, both drinks look enticing, refreshing, and delicious.
Loupot once more leaves the two garçons their two-dimensionality in order to put them in a situation, transformed into consumers of their apéritifs.
The publication of this version also provided an opportunity to experiment with its posting: the photographs of the time show this poster on slight inclines on the palisades and surrounded with bands of text laid out in a very erudite way
(Loupot/Zagrodzki, p. 90).
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